The ecommerce AI lexicon.

AI CRM

A CRM that uses AI to enrich profiles, predict next actions, and trigger 1:1 outreach automatically.

AI Sales Agent

A conversational AI grounded in a store's catalog and policies that answers questions and closes carts.

Cart Abandonment

The moment a shopper adds items but leaves without buying. The biggest single source of lost ecommerce revenue.

Conversion Rate Optimization (CRO)

The discipline of turning more existing traffic into buyers through experimentation and targeted intervention.

Customer Lifetime Value (CLV)

The total revenue a single customer is expected to generate across their entire relationship with a brand.

Generative Engine Optimization (GEO)

Optimizing content so AI Overviews and chat engines cite, summarize, and link to it.

Multi-channel Commerce

Selling across multiple storefronts, marketplaces, and messaging channels from a single inventory.

Personalization

Tailoring offers, copy, and product surfaces to the shopper's intent, history, and segment.

Product Embeddings

Numeric vectors that represent a product's meaning so AI can match it to fuzzy shopper queries.

Retrieval-Augmented Generation (RAG)

An AI pattern that retrieves your data before generating an answer, eliminating hallucinations on store-specific questions.

Sales Automation

Software that handles repetitive sales motions — outreach, follow-up, scoring — so humans focus on closing.