Save carts before they’re lost — not after

AI cart rescue is real-time, in-session intervention — the AI agent steps in the moment a shopper shows hesitation signals (idle on checkout, policy page visits, exit-intent, repeated cart edits) and addresses the specific friction before the shopper leaves the page. Abandoned cart email is the fallback: once a shopper has actually left, an AI-written recovery email follows up within 60 minutes. Zubby does both, and the rescue rate compounds: 23% of carts that would have been lost are saved end-to-end versus the 8% Shopify default.

A risk score from 0-100 is computed continuously for every active shopper from four signal families: idle abandonment (60s+ stalled on checkout), policy friction (jumping to returns or shipping pages), exit-intent (mouse trajectory toward the close button), and indecision (repeated visits to the same cart or checkout step). Each signal carries a weighted score; when the cumulative score crosses your store's threshold, the agent intervenes with a context-specific message — not a generic 'still there?' nudge.

The message is composed per shopper from the AI agent prompt, grounded in the products in cart and the signal that triggered the intervention. If the shopper jumped to the returns page, the agent leads with the return policy. If they stalled at checkout with a size in cart, the agent offers a size guide and confirms stock. The widget opens with the prefilled message — the shopper sees the agent already understands their context.

Hesitation scoring is tuned to be selective: the default threshold fires on roughly 12-18% of sessions, and dismiss-after-show is suppressed for 24 hours per shopper. Audience rules let you exclude logged-in repeat customers, fast-mover sessions, and any segment where the intervention isn't paying back. Every store can A/B test the threshold via the bandit module so the trade-off is data-driven, not vibes-driven.

The default cadence is +60 minutes after the abandonment-check worker confirms the cart is still incomplete. The first email is AI-generated per shopper — subject line, opener, body, and PS — grounded in the actual cart contents and your brand voice. A configurable second email follows the next day with a different angle, and an optional third email at 72 hours offers a smart incentive. The journey-execution worker runs every minute so cadence timing is tight.

Yes — and it's tuned for it. Mobile shoppers don't have exit-intent in the desktop sense, so the model leans more heavily on idle, policy-page, and scroll-back signals. The widget renders as a bottom sheet, the AI message appears as a notification badge first, and the add-to-cart flow uses the Shopify storefront cart API or the WooCommerce plugin proxy so there's no full-page redirect.

Zubby can either own the abandonment recovery end-to-end (Resend delivery, full attribution) or route the AI-generated content into your existing Klaviyo or Mailchimp flows as a triggered message. The decision is per-store; we don't double-send. Conversation IDs and cart IDs are passed through so attribution in either tool stays clean.

Cart rescue respects the cookie consent banner — sessions without analytics consent run with stripped signals (no precise behavioral scoring, just abandonment via webhook). Unsubscribe and erasure requests flow into the suppression list immediately; if a shopper is forgotten, their cart record is purged from the next-send queue within minutes.