The bundle nudge that actually lifts AOV — and margin.
Zubby recommends the right add-on at the right moment, grounded in live inventory, co-purchase signals, and your margin rules. No fire-sale discounts.
- +18%
- median AOV lift
- +27%
- top quartile
- 0
- below-floor offers
- 5
- upsell surfaces
Built for Shopify and WooCommerce·See integrations
What is AI upsell and cross-sell?
AI upsell and cross-sell is the practice of using language models and recommendation systems to surface higher-margin add-ons, complementary products, and curated bundles at the moments shoppers are most receptive. Zubby blends semantic similarity, co-purchase history, and per-collection margin rules to decide what to offer — and never offers below your margin floor.
Unlike static \"frequently bought together\" widgets, Zubby reasons inside the conversation: it knows the shopper just asked about a sofa, that they mentioned a dog, and that the stain-resistant throw is in stock. That's the bundle it suggests.
The right add-on at the right moment.
Read the cart context
What's in the cart, what's been viewed, what the shopper just said in chat — all inputs to the next-best-offer model.
Score and rank
Semantic similarity + co-purchase + margin score, fused into a single offer ranking with per-collection floors enforced.
Offer in-conversation
Visual product cards inline, one-tap add-to-cart, dynamic bundle pricing — never breaks the chat flow.
Bundle logic that respects your P&L.
Dynamic bundles
AI assembles bundles from co-purchase + similarity, with pricing rules that respect floor margins. Inventory-aware.
Complete-the-look
Fashion + home stores get an outfit / room completion mode that suggests matching pieces by style, not just category.
Margin-aware discounting
Per-collection and per-product floor rules. The agent refuses to offer below floor, even if asked.
Threshold nudges
"Add $11 more for free shipping" — automatically tuned to the shopper's cart, your free-ship threshold, and inventory.
Post-purchase upsell
On Shopify, one-click post-purchase upsell on the thank-you page. On Woo, follow-up email within 30 minutes.
Continuous reranking
Weekly retraining on what actually attached. Recommendations get sharper every week.
One cart, three smart additions, zero discount.
Without Zubby
- Shopper adds one $89 sweater to cart.
- Static "You might also like" widget shows 6 random items.
- Two are out of stock. None are a fit.
- Shopper checks out with one item. AOV = $89.
With Zubby
- ShopperAdding this — anything else I should look at?
- ZubbyThree I'd consider: the matching scarf at $32 (same colour family), wool socks at $18 (most buyers add a pair), and our care kit at $14 — keeps it pilling-free for years.
- ShopperScarf and socks.
Lift you can measure in your first month.
+18%
Median AOV lift
Across 400+ stores in their first 30 days.
+27%
Top quartile AOV
Stores with broader catalogs and strong baseline conversion.
31%
Bundle attach rate
Of carts offered a bundle, 31% accept at least one item.
0
Below-floor offers
Margin guardrails verified per offer, per cart, per session.
Bundle AI vs. \"Frequently bought together.\"
- LogicCo-purchase onlySemantic + co-purchase + margin
- Stock awarenessOften offers OOS itemsLive inventory grounding
- MarginIndifferent to marginFloor rules per collection
- SurfaceBelow the fold widgetIn-chat + cart + checkout + post-purchase
- Conversation contextNone — fixed listUses what the shopper just said
- RetrainingQuarterly at bestWeekly, automatic
Built for Shopify and WooCommerce — more platforms coming
- SOC2 Type II ready
- GDPR + CCPA workflows
- 99.97% uptime SLA
- EU + US data residency
Questions, answered.
Everything the procurement, security, and ops teams ask before they roll us out.
Three signals: semantic similarity (does this go with the cart?), co-purchase history (have others bought it together?), and margin rules (does it lift gross profit?). The agent blends all three with a configurable weight on margin vs. relevance.
Related use cases
Revenue rescue
AI cart abandonment recovery
Detect hesitation in real time, intervene before the tab closes, and follow up with on-brand recovery email and SMS.
ExploreFind the right thing
AI product finder for shoppers
A natural-language assistant that searches your catalog by need, fit, and intent — not just keywords.
ExploreAround the clock
24/7 AI customer support
Tier-1 questions answered in under a second — order tracking, returns, sizing, policies, and stock.
ExploreLift AOV without lifting a price tag.
14-day free trial on Shopify and WooCommerce. The first bundle attach usually shows up the same afternoon.