Zubby AI
  • Pricing
Sign inStart free trial
Comparison · Updated May 2026

Zubby AI vs Gorgias: Which is right for Shopify in 2026?

Gorgias owns the Shopify helpdesk inbox; Zubby owns the AI selling motion. This is the honest read on where each tool genuinely wins, where the overlap really lives, and the clean enterprise split when both make sense.

Zubby AI

Conversion OS for ecommerce

vs

Gorgias

Shopify-native helpdesk

Start free trialTalk to sales

Answer engine summary

What is Zubby AI vs Gorgias at a glance?

Gorgias and Zubby AI both run a widget on Shopify, but they're built for different jobs. Gorgias is a mature Shopify-native helpdesk — order actions from inside the inbox, refund / cancel / re-ship workflows, macros, multi-agent assignment, deep SLA reporting, and a recently expanded AI surface for ticket deflection. Zubby is a Conversion OS: a catalog-grounded AI sales agent with in-chat add-to-cart, real-time cart and browse abandonment recovery with dedicated workers, AI-written recovery emails, journey + Thompson-sampling bandit experimentation, and AI-attributed revenue measured against a randomized holdout cohort. Helpdesk-heavy teams should keep Gorgias and add Zubby for the agent + recovery layer; sales-heavy teams without complex ticket flows can run Zubby alone. Flat per-tier pricing makes the second case low-risk — no per-resolution AI metering.

  • Gorgias wins on

    Multi-channel ticket triage, Shopify-native order actions, macros, SLA tiers, multi-brand inbox.

  • Zubby wins on

    Storefront AI selling, hesitation-scored recovery, journey + bandit experimentation, holdout attribution.

  • Often paired

    Zubby handles agent + recovery, Gorgias handles ticket workflow. Hand-off bridges them.

  • Honest gap

    Zubby's helpdesk inbox is lighter than Gorgias'. We don't try to win ticket-ops accounts on inbox features alone.

What Gorgias does well

Gorgias is the dominant Shopify-native helpdesk for a reason, and we're not going to pretend otherwise. Four things Gorgias genuinely does better than Zubby:

  • Multi-channel ticket triage. Email, chat, Instagram, Facebook, voice, SMS — all unified in one ticket queue with sender history, internal notes, and assignment rules. Zubby supports the same channels but our inbox is built around conversation + cart context, not generalised ticket workflow.
  • Shopify-native order ops from inside the inbox. Refund a charge, cancel an order, re-ship a missing item, edit a shipping address — all without leaving the conversation. Gorgias is best-in-class here; we hand off to Shopify Admin for the equivalent flows.
  • Helpdesk workflow depth. Macros, SLA tiers, multi-brand inbox views, agent performance reporting, scheduled responses. If your support team is twenty agents large with formal SLA commitments, this matters.
  • Mature integration ecosystem. ReCharge, Loop Returns, Aircall, Yotpo — Gorgias has years of partnership ecosystem we don't fully match on the helpdesk side.

Where Gorgias falls short

Gorgias's centre of gravity is the inbox, and that shape becomes a limit once you start asking it to do storefront AI sales lift. Four gaps that matter:

  • Storefront AI sales lift is light. Gorgias Convert exists as a pre-sale agent layer, but its catalog-grounding, citation depth, and in-chat add-to-cart UX lag dedicated sales agents. The AI Agent on the helpdesk side is tuned for ticket deflection, not revenue.
  • No dedicated cart / browse recovery worker. Gorgias can answer a question that comes through chat about a cart, but it doesn't score hesitation in real time, doesn't run a browse-abandonment cron, and doesn't orchestrate a multi-arm recovery journey on its own.
  • No holdout RCT attribution. Gorgias reports tickets resolved and AI Agent resolution rate, but there's no randomized control to defend AI-attributed revenue lift internally.
  • Pricing scales with seats + resolutions. The math is fair for a helpdesk, but it's not aligned with revenue the way an outcome-based plan is.

Why merchants switch to Zubby

The pattern, when it happens, isn't usually “replace Gorgias.” It's “add Zubby for the things Gorgias wasn't built for.” The three triggers we hear most:

  • CFO asks for a holdout. Gorgias reports tickets and resolutions cleanly. It does not randomly hold out a control cohort and prove AI-attributed revenue lift against it. That number is increasingly part of the annual renewal conversation.
  • Recovery needs to happen in-session. The Klaviyo abandoned-cart flow fires an hour later. The Gorgias chat answers what's asked. Neither of them notices a visitor scrolling the returns policy for the third time and triggers an in-session save-this-cart prompt. Zubby does.
  • A/B testing on the chat surface. Thompson-sampling bandit on opener copy, offer tiers, and journey branches. Built into the AI surface natively, not bolted on.

Feature comparison

Feature comparison — Zubby vs Gorgias

18 capabilities side by side. We tell the truth about where each tool fits — Gorgias wins on helpdesk inbox depth; Zubby wins on AI sales motion.

Capability
SPZubby AI
GGorgias

Multi-channel helpdesk inbox depth

Email, chat, social, voice unified in one ticket queue.

Shopify-native order actions inside inbox

Macros + canned reply library

SLA tiers + multi-brand inbox

AI agent grounded in catalog (RAG with citations)

In-chat add-to-cart + product cards

Real-time cart rescue (hesitation scoring)

Browse abandonment recovery worker

AI-written recovery emails

Multi-step journey builder with conditional branching

Order tracking + return flow tooling

Refund + cancellation actions from inside chat

Thompson-sampling A/B bandit

Holdout RCT attribution

GA4 + Meta CAPI + TikTok event push

Klaviyo / HubSpot bidirectional sync

WooCommerce native plugin

Flat pricing — no per-resolution AI fees

Multi-channel helpdesk inbox depth

Email, chat, social, voice unified in one ticket queue.

Zubby

Gorgias

Shopify-native order actions inside inbox

Zubby

Gorgias

Macros + canned reply library

Zubby

Gorgias

SLA tiers + multi-brand inbox

Zubby

Gorgias

AI agent grounded in catalog (RAG with citations)

Zubby

Gorgias

In-chat add-to-cart + product cards

Zubby

Gorgias

Real-time cart rescue (hesitation scoring)

Zubby

Gorgias

Browse abandonment recovery worker

Zubby

Gorgias

AI-written recovery emails

Zubby

Gorgias

Multi-step journey builder with conditional branching

Zubby

Gorgias

Order tracking + return flow tooling

Zubby

Gorgias

Refund + cancellation actions from inside chat

Zubby

Gorgias

Thompson-sampling A/B bandit

Zubby

Gorgias

Holdout RCT attribution

Zubby

Gorgias

GA4 + Meta CAPI + TikTok event push

Zubby

Gorgias

Klaviyo / HubSpot bidirectional sync

Zubby

Gorgias

WooCommerce native plugin

Zubby

Gorgias

Flat pricing — no per-resolution AI fees

Zubby

Gorgias

Comparison reflects publicly available feature documentation at time of writing. Vendors evolve quickly — verify on the competitor's site before committing.

Pricing comparison

Helpdesk seat math vs Conversion OS math

Gorgias

  • Tiered by ticket volume + agent seats.
  • AI Agent resolutions metered separately as an add-on.
  • Multi-brand inbox + advanced reporting on higher tiers.
  • Predictable for steady support teams.

Zubby AI

  • From $49/month, tiered on store revenue / event volume.
  • One flat monthly price per tier — no per-resolution AI fees stacked on tickets.
  • Enterprise tier adds SSO, audit log, named CSM, 99.99% SLA.
  • Aligned with revenue, not seats — payback is the contract.

Current numbers at /pricing — refreshed quarterly. Stacking Zubby on top of Gorgias is the most common enterprise configuration, on a simple flat monthly plan.

When to choose Gorgias

Pick Gorgias for the helpdesk problem. Pick Zubby for the AI sales problem. Layer them when both matter.

Pick Gorgias if

Your tickets are the centre of gravity

  • Returns, refunds, and order changes drive most inbound volume.
  • You need macros, SLA tiers, agent assignment, multi-brand inbox.
  • Shopify-native order actions inside the inbox are a daily workflow.
  • AI-driven proactive selling is a future-quarter problem.

Pick Zubby AI if

You want AI to actively grow revenue

  • AI should recover carts, write follow-up emails, run journey experiments.
  • Holdout RCT attribution and per-module revenue is a CFO ask.
  • You'd run a Thompson-sampling bandit on opener copy and offer tiers.
  • Helpdesk volume is moderate — or you already have Gorgias and want to layer.

Migration

Switching from Gorgias? Here's how

A four-step migration script. Most stores are live on Zubby AI within a single afternoon — no data loss, no agent retraining, no downtime for your existing tooling.

1

Connect the storefront

Install the Shopify app or WooCommerce plugin. OAuth handles auth — no API keys to copy. Your catalog and historical orders sync via Bulk GraphQL or REST in minutes.

  • Theme App Extension installs the widget without code edits
  • Existing analytics keeps running while you A/B the agent
2

Import your knowledge

Upload help-center articles, shipping policies, sizing charts, and FAQs. Our embedding pipeline indexes them with citations so the agent answers from your real content, not training data.

  • Pull from a public site URL or upload PDFs / DOCX directly
  • Reranker promotes the right doc for each query, every time
3

Rebuild your flows

Replicate your most-used journeys: abandoned cart, browse abandonment, win-back, and welcome. Use our pre-built templates or start from a blank canvas.

  • Triggers cover idle abandonment, exit intent, policy friction, repeat visits
  • Send via email today, layer SMS / WhatsApp / Klaviyo when ready
4

Run side-by-side, then cut over

Keep your existing tool live until you've seen AI-attributed revenue cross plan cost. The dashboard makes the lift unambiguous so the switch is a numbers decision, not a feeling.

  • Flat monthly pricing — no per-resolution fees
  • Export raw events via the public API any time

We don't replace Gorgias by default. The migration wizard imports your macros and saved replies so Zubby speaks your brand voice from day one; you keep the Gorgias inbox.

Start a free trial and migrate→

Illustrative quote · representative of merchant feedback in trials

“Gorgias still owns our inbox; we're not moving away from it for tickets. But the agent on the storefront is Zubby now — it recovered roughly 14× the plan cost in the first quarter, and the holdout dashboard makes the case to finance every month.”
Director of CX, mid-market beauty brand · illustrative composite

FAQ

Frequently asked questions

Is Gorgias a competitor or a complement to Zubby AI?

Honestly, both. For stores that lean heavily on a human helpdesk with macros, return flows, and order operations from inside the inbox, Gorgias is best-in-class on Shopify. Zubby leans the other way — proactive AI selling, real-time cart recovery, journey + bandit experimentation, and holdout attribution. Many teams run both, with Zubby owning the storefront agent layer and Gorgias owning ticket workflow. The conversation hand-off keeps context intact.

When should I pick Gorgias over Zubby?

When ticket volume is high enough that your team needs a real helpdesk more urgently than they need an AI sales motion. That means Shopify-native order actions from inside the inbox (refund, cancel, re-ship), macros, internal notes, multi-agent assignment, deep SLA reporting, and multi-brand inbox views. Gorgias is mature at all of this in a way Zubby doesn't try to compete with.

When should I pick Zubby AI over Gorgias?

When you want the AI to actively recover carts, write follow-up emails, run conversion experiments, and prove revenue lift with a randomized holdout. Gorgias has added AI capabilities (Gorgias Automate, AI Agent) but their centre of gravity is ticket deflection; Zubby is purpose-built for AI-driven storefront revenue.

Can Zubby route tickets into Gorgias?

Yes. The conversation hand-off pattern lets Zubby route a chat to Gorgias for human handling with full context inherited (catalog state, cart contents, prior messages). We push the same payload via outbound webhook for teams not on our first-class connector. Most enterprise stacks settle on Zubby for the agent + recovery layer and Gorgias for the inbox.

What about Gorgias Convert?

Gorgias Convert is their pre-sale agent layer that overlaps most directly with Zubby's sales agent. Worth evaluating side-by-side. Our differentiation: catalog-grounded RAG with citations, a Thompson-sampling bandit on every AI surface, a dedicated browse-abandonment worker, the holdout RCT for attribution, and flat per-tier pricing with no per-resolution AI fees — Gorgias bills each AI interaction on top of the helpdesk ticket.

Keep exploring

Pairs well with

AI Sales Agent

Catalog-grounded, brand-voiced, with in-chat checkout. Where Zubby's separation from Gorgias starts.

Cart Rescue

Real-time hesitation scoring inside the widget — the recovery surface helpdesks don't replicate.

A/B Bandit

Thompson sampling on openers, offers, and journey branches — built into the AI surface.

More honest comparisons: vs Rep AI · vs Tidio · vs Klaviyo · vs Intercom · vs Zendesk · comparison hub · full feature index · pricing

Layer or replace

If Gorgias is your inbox, Zubby is your agent

Try them in parallel for 14 days. Flat monthly pricing on the Zubby side — no per-resolution fees.

Start free trialTalk to sales

Footer

Zubby AI

The AI sales agent for Shopify and WooCommerce. Learns your store, guides shoppers in real time, and recovers the revenue you would have otherwise lost.

System status

Product

  • All Features
  • AI Sales Agent
  • Cart Rescue
  • Widget Designer
  • Multi-Language
  • Pricing
  • Changelog

Solutions

  • Solutions Hub
  • Cart Recovery
  • Product Discovery
  • 24/7 Support
  • Upsell + Cross-sell
  • Conversion Optimization

Industries

  • Fashion & Apparel
  • Beauty & Cosmetics
  • Electronics
  • Jewelry & Accessories
  • Food & Beverage
  • Health & Wellness

Integrations

  • Shopify
  • WooCommerce
  • All integrations
  • vs Rep AI
  • vs Tidio
  • vs Klaviyo
  • vs Gorgias

Resources

  • Documentation
  • Guides
  • ROI Calculator
  • Glossary
  • Answers (AI Q&A)
  • Blog
  • Case Studies

Company

  • About
  • Careers
  • Contact
  • Trust
  • Security
  • Status
  • Privacy
  • Terms

© 2026 Zubby AI, Inc. All rights reserved.

Built for merchants.Made with care.