Answer engine summary
What is browse abandonment recovery?
Browse abandonment recovery is the practice of bringing back shoppers who viewed products but never added them to a cart. It addresses the largest, most-ignored slice of ecommerce traffic. Zubby captures intent via lightweight browse beacons — product views, category lingers, variant comparisons — and feeds them into a dedicated worker that scores hesitation, identifies which sessions are worth re-engaging, and triggers either an AI-written follow-up email (when the shopper is known) or an on-site widget nudge (when they return anonymously). The replenishment scheduler reuses the same event pipeline to nudge known customers at the typical reorder window. Revenue downstream of these touches lands in the attribution dashboard, separate from cart recovery, so the two recovery surfaces don't double-count each other.
Browse beacons
Client-side events streamed to a dedicated worker — view, linger, compare, revisit.
Hesitation scoring
Unified score across browse and cart so interventions trigger consistently.
Identity resolution
Anonymous sessions stitch to a known customer when consent and identity match up.
Replenishment
Sibling scheduler reuses the same pipeline to nudge consumable reorders on cadence.