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Revenue the AI earned. With a holdout to prove it.

Most AI tools report 'orders that touched our tool.' Zubby reports lift vs a real holdout, broken out per module, sliced by cohort, exported to GA4, Meta CAPI, Segment, and Klaviyo. Flat monthly pricing — cancel anytime.

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Answer engine summary

What is AI-attributed revenue?

AI-attributed revenue is the slice of ecommerce revenue that can be credibly credited to interactions with an AI agent or its supporting automations. Zubby computes it from a single event store keyed on store_id: every conversation, recovery email, journey step, smart-offer interaction, and storefront event streams in. When an order lands, the attribution layer walks back through qualifying touches inside a configurable window and credits by policy — last-touch by default, with first-touch and linear options. A holdout cohort sees zero interventions, so lift versus that holdout is an internal RCT, not a vendor narrative. The dashboard breaks revenue out per module, by cohort (acquisition month, channel, country, language), by conversation tag, and by individual journey. Raw events stream out via REST, CSV, GA4, Meta CAPI, TikTok, and Segment so your marketing stack and your AI stack agree on the same source of truth.

  • Holdout RCT

    Configurable holdout cohort sees no AI interventions — true lift, not 'touched by tool.'

  • Attribution windows

    Default 7 days, configurable. Policy: last-touch, first-touch, or linear.

  • Conversation tags

    Auto-classified ecommerce intents (sizing, shipping, returns, pricing) usable as a filter on every metric.

  • Open export

    Raw stream via REST, CSV, GA4, Meta CAPI, Segment, Klaviyo, HubSpot — your stack, your data.

How it works

From touch to attributed dollar

Three stages and one event store. No 'lift estimate' algorithms behind the scenes — just walk the touches and credit by policy.

1

Capture every touch

Conversations, recovery sends, journey steps, smart offers, and storefront events all stream into one event store keyed on store_id.

single event store

2

Attribute the order

When an order lands, we walk back through the shopper's qualifying touches within the attribution window and credit by policy.

policy-driven attribution

3

Surface the lift

Per-module revenue, holdout comparison, funnel + cohort views, conversation tag slicers — plus CSV / API / Segment export.

dashboard + export

Capabilities

The analytics layer your CFO wants

Vendor-agnostic export, internal holdout, per-module lift. Built so 'is this paying off?' has a one-screen answer.

AI-attributed revenue

Orders downstream of an agent conversation, recovery touch, or journey step land in a single, auditable line on the dashboard.

Per-module breakdown

Cart rescue, browse recovery, journey lift, smart offers — each module reports its own revenue contribution.

Holdout RCT

Configurable holdout cohort sees zero interventions. Lift vs holdout numbers are internally rigorous, not vendor spin.

Conversation tags

Every chat auto-tags into ecommerce categories — sizing, shipping, returns, comparisons, escalation, pricing, custom.

Cohorts + funnels

Slice every metric by cohort (acquisition month, channel, language) and stack the funnel including AI-specific steps.

Per-journey lift

Each journey carries its own attribution panel. Branches compete against each other and against the holdout.

Pixel + CAPI export

GA4, Meta CAPI, TikTok purchase events, Segment fan-out, Klaviyo + HubSpot mirror — your stack stays consistent.

Public API + CSV

Raw event stream via REST. Per-module CSV exports. The data is yours; the dashboards are the value-add, not the moat.

Sample dashboard

Lift, broken down, in one view

dashboard / analytics / overview
live

AI-attributed rev (30d)

$184,612

+22.4% vs prev

Lift vs holdout

13.8x

plan: 5.0x outcome floor

Active conversations

12,488

+11.7%

Revenue by module · last 30 days

  • AI sales agent$78,944
  • Cart rescue$41,118
  • Recovery email$32,074
  • Journeys & VIP$23,016
  • Browse abandonment$9,460
Conversation tag filter
sizingshippingreturnscomparisonpricingescalationwholesalecustom · gift

conversion_rate (sizing + shipping)

7.2%+2.1pp vs overall

Where it runs

Ships on every ecommerce stack worth shipping on

One control plane, three deploy targets. The widget, recovery engine, and AI agent run identically across platforms.

Shopify

Supported

Native Shopify app — Theme App Extension widget, Bulk GraphQL catalog sync.

Open guide

WooCommerce

Supported

WordPress plugin signs into the same SaaS — full catalog, cart, and order events.

Open guide

Hosted Widget

Supported

Drop-in JavaScript widget for headless stacks, custom stores, and BigCommerce.

Open guide

FAQ

Frequently asked questions

How is AI-attributed revenue calculated?

An order is AI-attributed when the shopper had a qualifying touch (agent conversation, recovery email open or click, journey step, smart offer) within the attribution window before the order. The default window is 7 days but is configurable. Attribution credits the latest qualifying touch, with a configurable last-touch / first-touch / linear policy.

Does it integrate with my existing analytics stack?

Yes. We push events to GA4, Meta CAPI (Facebook Conversions API), TikTok purchase events, and Segment. The Segment connector becomes a fan-out to anything downstream. Klaviyo and HubSpot get event mirrors so your marketing stack and Zubby agree on the same shopper journey.

Can I trust the lift numbers? What about a holdout?

Yes. Holdout cohorts are first-class — a configurable percentage of shoppers see no agent intervention, no recovery emails, no journey nudges. The dashboard reports lift vs holdout per module so you have a clean, internal RCT, not just 'orders that touched our tool.'

What's a conversation tag?

Every conversation gets auto-classified: 'sizing question,' 'shipping question,' 'returns,' 'product comparison,' 'support escalation,' 'pricing complaint,' plus custom tags you define. The filter at the top of analytics lets you slice every metric by tag — so you can answer 'do shoppers who ask sizing questions convert better?'

Do you support cohort analysis?

Yes. Cohort the dashboard by acquisition month, channel, country, language, first-product purchased, or any custom tag. LTV, repeat purchase, AOV, and AI-attributed revenue all roll up per cohort.

How granular is the funnel view?

The funnel covers session → product view → cart → checkout → order, plus the AI-specific steps: agent engaged → recommendation shown → add-to-cart from chat → recovery touch. You can stack any custom event in between.

Can I export the raw data?

Yes. The public REST API streams raw events, the data export tab generates per-module CSVs, and the Segment connector pushes everything in real time. There's no proprietary lock-in — the data is yours.

Keep exploring

Pairs well with

AI Sales Agent

The biggest revenue contributor. Every agent-led order lands in the per-module breakdown.

A/B Testing (Bandit)

Bandits update the same event store. Lift per arm is reconciled against the same holdout.

Integrations Overview

GA4, Meta CAPI, TikTok, Segment, Klaviyo, HubSpot — every export channel for your event stream.

Prove the lift

Stop attributing revenue you didn't earn

Holdout RCT, per-module breakdown, raw event export. Free 14-day trial. Flat, predictable pricing.

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