In context
A typical modern DTC brand sells on Shopify, Amazon, TikTok Shop, Instagram, WhatsApp, and a B2B wholesale portal — sometimes all five in one quarter. Each channel has its own fulfillment, returns, tax, and conversation primitives. Stitching them together is the work of a multi-channel platform.
Omnichannel goes one step further: not just present everywhere, but coherent everywhere. A shopper who DMs you on Instagram, then checks out on the web, then asks a question over email should never have to re-introduce themselves.
How Zubby uses this
Zubby connects to your shopper across the channels you already sell on: storefront chat, email, SMS, web push, WhatsApp, Instagram DM, Facebook Messenger, and Telegram. The shopper identity is stitched server-side so the agent sees the same conversation history regardless of where the message arrived.
Catalog, pricing, and policies sync from your source-of-truth platform (Shopify or WooCommerce) into every channel — no per-channel re-keying.