In context
CRO sits between marketing (which brings traffic) and merchandising (which prices and presents the product). Traditional CRO is A/B testing — button colors, hero copy, layout shifts — but modern CRO is far broader: page speed, checkout friction, trust signals, recommendation relevance, and real-time intervention on shoppers who show abandonment intent.
The math is brutal but motivating. A store doing $1M/year at 1.8% conversion can hit $1.4M just by pushing conversion to 2.5% — that's a +40% revenue lift with zero additional ad spend.
How Zubby uses this
Zubby is a Conversion OS — every feature is built to lift one specific moment in the funnel. AI cart rescue intervenes the moment a shopper signals exit. The AI sales agent answers product questions that would otherwise cause drop-off. Recovery emails bring carts back over the next 72 hours.
We surface a single CRO health score per store, attribute revenue back to each intervention, and let you A/B test prompts, offers, and channel rules in production.