Detailed explanation
The wide pricing range maps to three categories of buyers.
Free trials
Most modern AI sales platforms (Zubby included) offer a free trial to prove value before you pay — Zubby's is 14 days, fully featured, on the Growth plan. Good for testing fit before committing.
Operator-tier ($49-$500/mo)
This is where most $250K-$10M GMV stores land. You get the full agent, lifecycle workflows, custom voice, integrations (Klaviyo, Twilio, HubSpot), and SLA-backed support. Zubby's Growth ($49/mo) and Pro ($149/mo) plans sit here.
Enterprise ($1,500-$2,500/mo)
Multi-store operators, agencies, and stores at $20M+ GMV. Includes SSO, audit logs, sub-processors DPA, dedicated success, and white-label brand overrides.
Hidden costs to watch for
- Per-message metering — some vendors charge per shopper message, which can spike unexpectedly.
- AI provider passthroughs — you might pay separately for OpenAI/Anthropic credits.
- Implementation fees — usually a bad sign on a self-serve product.
- Multi-store surcharges — most AI tools price per workspace, not per store.
Why this matters
A $149/month plan that lifts revenue by $7,000 is a no-brainer. A $99/month plan that lifts revenue by $200 is expensive. The headline price is almost never the right metric — payback period and attributable revenue are.
How Zubby does it
Zubby is metered by conversation, not message, so volume spikes don't surprise you. We expose a per-store ROI dashboard within 7 days of install so the math is auditable. And on Growth and Pro, we keep pricing simple: one flat monthly fee per tier, with no per-resolution AI metering.