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Lifecycle automation, without the legacy ESP overhead

Build welcome, recovery, win-back, VIP, replenishment, and birthday journeys in one visual canvas. Multi-channel by default. Conditional splits without artificial depth limits. A dedicated worker that scans every minute so timing is tight.

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Answer engine summary

What is ecommerce journey automation?

Ecommerce journey automation is the practice of triggering multi-step lifecycle flows — welcome, abandoned cart, win-back, VIP upgrade, birthday, replenishment — when a shopper hits a defined event, and advancing them through sends, waits, splits, and tags based on their behavior. Zubby's journey builder is a visual canvas backed by a dedicated execution worker that scans every minute, supports email, SMS, WhatsApp, Messenger, and Instagram channels, branches on shopper or event properties without artificial depth limits, and treats connector actions (Klaviyo segment add, Segment event push, Zapier webhook, HubSpot sync) as first-class steps. Per-journey attribution lands every recovered or upgraded order against the journey that earned it, and DLQ replay lets you fix failed sends without double-firing successful ones.

  • Trigger library

    Subscribe, abandoned, browse, post-purchase, anniversary, custom event from your stack.

  • Channel coverage

    Email, SMS, WhatsApp, Messenger, Instagram DM — all on the same canvas.

  • Connector actions

    Klaviyo, Mailchimp, HubSpot, Segment, Zendesk, Intercom, Zapier, Make.

  • Worker discipline

    Every-minute scan + DLQ replay + pause/quarantine controls — built for ops teams, not just marketers.

How it works

Pick a trigger. Draw the path. Ship the lift.

The visual canvas is the source of truth — there's no YAML, no JSON, no 'export config to git.' Activation is one toggle.

1

Pick a trigger

New subscriber, cart abandoned, browse abandoned, post-purchase, anniversary, custom event from your stack — the trigger seeds the journey.

11+ trigger types

2

Build the path

Drop sends, waits, splits, and tag actions on the canvas. Connectors are first-class steps — push to Klaviyo, ping Zapier, sync to Segment.

visual builder

3

Ship + measure

Activate the journey and the worker takes over. Per-journey attribution shows revenue lift; Thompson sampling can pick winning branches.

every-minute scheduler

Capabilities

The journey builder ecommerce wishes Klaviyo had

Designed by ops people who got tired of multi-second 'event delay,' brittle splits, and revenue dashboards that disagreed with the ESP.

Visual builder

Drag steps onto a canvas: triggers, waits, sends, splits, tags. Each step previews live with the data of the current cohort.

Template library

Pre-built journeys for the patterns that actually convert: welcome, abandoned cart, win-back, VIP, post-purchase, replenishment, birthday.

Every-minute execution

The journey-execution worker scans every minute, advances shoppers, and fires due actions. No 'check back tomorrow' lag.

Conditional splits

Branch on shopper properties (VIP, country, locale), events (open, click, purchase), and cart state. Unbounded depth.

Multi-channel sends

Email via Resend / Klaviyo / Mailchimp, SMS via Twilio, WhatsApp, Messenger, Instagram DM. One canvas, many channels.

Connector actions

Add to Klaviyo segment, push to Segment, ping Zapier, sync to HubSpot, route to Zendesk. 19 connectors, real actions.

Pause + quarantine

One toggle pauses every active shopper. DLQ replay handles failed sends so you can fix and resume without double-firing.

Per-journey attribution

Each journey has its own revenue slice. Compare branches against each other, or against a holdout, with real lift numbers.

Inside the canvas

A live VIP-upgrade journey

journeys / vip-upgrade
live

Step 1 · Trigger

shopper.ltv_usd >= 1500 AND shopper.tag != 'vip'

Step 2 · Wait

wait 1 day · send-time optimised

Step 3 · Send (email)

AI-composed 'welcome to VIP' note, brand-voice tuned

Step 4 · Split

branch on country = 'US' → free returns badge · else → standard

Step 5 · Action

issue $50 store credit via Shopify store-credit API

Step 6 · Connector

add to Klaviyo segment 'VIP-active' · push to Segment

Step 7 · Wait for event

wait up to 14 days for purchase, or send win-back

Step 8 · Send (whatsapp)

if purchase: thank-you on WhatsApp + share-with-friend link

Where it runs

Ships on every ecommerce stack worth shipping on

One control plane, three deploy targets. The widget, recovery engine, and AI agent run identically across platforms.

Shopify

Supported

Native Shopify app — Theme App Extension widget, Bulk GraphQL catalog sync.

Open guide

WooCommerce

Supported

WordPress plugin signs into the same SaaS — full catalog, cart, and order events.

Open guide

Hosted Widget

Supported

Drop-in JavaScript widget for headless stacks, custom stores, and BigCommerce.

Open guide

FAQ

Frequently asked questions

What kinds of journeys can I build?

Welcome flows for new subscribers, abandoned cart recovery, browse re-engagement, post-purchase nurture, replenishment cadences, win-back for lapsed customers, VIP upgrades, birthday touches, and product-specific drips. Templates ship for each — start with one and customise, or build from a blank canvas.

How does the execution actually run?

The journey-execution worker is a dedicated BullMQ process that scans active journeys every minute, advances shoppers through steps, and fires the actions queued for them. Retries use exponential backoff (5 attempts on critical actions). The worker process is mandatory in production — it's not 'optional cron.'

What can a journey step do?

Send an email (via Resend, Klaviyo, Mailchimp), open the AI agent with a tailored greeting, add to a Klaviyo / Mailchimp segment, push to Segment, fire an outbound webhook into Zapier or Make, apply a tag, wait for an event (open, click, purchase), or branch on a condition (cart value, locale, channel, country, VIP tier).

Can I split journeys with conditions?

Yes. Splits cover audience properties (VIP, country, locale, language), event signals (opened the last email, clicked, purchased, ignored), and cart state (cart value over $X, contains category Y). Splits can run unbounded depth — no artificial 'max 3 branches' limit.

Will it work with Klaviyo / Mailchimp / Segment?

Yes — and it's bidirectional. Zubby can read your existing lists, push events back, and add / remove shoppers from external segments as journey steps. Connectors are first-class: 19 ship today, including the major ESPs, helpdesks, analytics, and messaging tools.

How do I know a journey is converting?

Every journey has its own attribution slice on the dashboard. Compare conversion, AOV, and revenue lift per branch — Thompson sampling can even decide the winning step variant automatically.

Can I pause or quarantine a misbehaving journey?

Yes. One toggle pauses every active shopper in a journey; another quarantines and lets you flush, re-route, or replay them. Dead-letter queue replay handles failed sends without re-firing successful ones.

Keep exploring

Pairs well with

Recovery Emails

The send step that powers most journeys — AI-written, brand-aware, multilingual.

Integrations Overview

Connector actions as first-class journey steps — Klaviyo, Mailchimp, HubSpot, Segment, Zapier.

Analytics & Attribution

Every journey gets its own revenue slice. Compare branches and the holdout side by side.

Ship a journey today

Stop nudging shoppers. Build the path that converts.

14-day free trial on Growth — cancel anytime before day 15. Flat, predictable pricing.

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