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Luxury & Jewelry · Shopify

Aurora Jewelry scaled white-glove service without hiring

An eight-person luxury team doubled qualified appointments — without diluting the brand voice.

Illustrative scenario — a composite example of how Zubby is designed to work, not a customer endorsement.

qualified appointments

2×

Aurora Jewelry

stylist bookings
+62%
uptime
99.97%
compliance flags
0

Aurora Jewelry is a direct-to-consumer luxury brand with a strong concierge ethos. Every shopper gets real human attention — eventually. But evenings and weekends hurt.

It's the only AI I trust to stay in our voice. The stylist bookings practically grew themselves.
— Priya Sundar, Head of Ecommerce

Deployment

Aurora worked with the Zubby success team to import a full voice pack from their internal style guide. Forbidden claims (comfort, durability promises) are hard-blocked.

Outcomes

  • Qualified appointments doubled month-over-month.
  • 62% lift in stylist bookings from off-hours conversations.
  • Zero compliance flags across 4,000 logged sessions.
  • 99.97% uptime across their regional launches.

Company profile

Team size
8 people
Region
New York, NY
Founded
2018
Published
April 2, 2026

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