Your abandoned cart email flow is doing 70% of the work it did in 2021. Inbox competition, privacy-first mail apps, and tab-heavy shoppers have reshaped the game.
The new order: on-site → SMS → email
The first win-back should happen before the shopper ever leaves the site. On-site, in-cart, contextual — not 'get 10% off' splattered on everything.
- 0–30 sec idle: Gentle nudge on the cart page with a relevant bundle.
- 2 min idle: Personalized message referencing the exact item.
- 30 min off-site: SMS if opted in (not before).
- 24 hr: Branded email with social proof and a real offer.