How does AI cart recovery work?

Classic cart recovery is a single delayed email: "you left items in your cart". AI cart recovery is a five-stage funnel that catches the shopper at four different moments.

1. Detect. Exit-intent signals (cursor moving to the close button), idle time, scroll depth on checkout, payment-step bounces. The signals are graded so that genuine indecision triggers a softer touch than imminent exit.
2. Diagnose. Why is this shopper leaving? Sticker shock on shipping? Sizing confusion? Payment-method mismatch? An LLM classifier infers the most likely reason from the session signals.
3. Intervene in-session. The agent opens with a contextual nudge — "want me to confirm free shipping options?", "questions about sizing?", "I can hold the price on these for 15 minutes." Tailored, not generic.
4. Follow up off-session. If the shopper still leaves, a recovery email goes out minutes later (the open rate is much higher than the classic 1-hour delay). Then a second touch at 24h, then a final touch at 72h with a small incentive.
5. Attribute. Every recovered cart links back to which intervention closed it — the in-session offer, the first email, or the third — so you can tune the playbook.

~70% of carts abandon. That's the largest single source of lost revenue in ecommerce. Even a 5-point recovery lift on a $1M store is $35K of net new revenue per year with zero additional ad spend.

Zubby ships AI cart recovery on every plan. We pipe the recovery emails through your ESP (Klaviyo, Mailchimp) or our native delivery — your call. Every recovered dollar is attributed and surfaced in the dashboard.